In an attempt to clarify how NIOD works I have discovered Brandon's - Deciem's founder - own words on each part of the core products.

It makes compelling reading and without doubt will have you fumbling for your purse to pull out your bank card and order the lot! I started using NIOD last year and am deeply impressed with how well my skin looks and feels as a result. Anyone who knows me will tell you that I'm a massive The Ordinary and Hylamide fan already. I am, by my own admission, a definite Deciem Super Fan. In the same way that Brandon chats at length about each of his revolutionary skincare products, I too can audibly hear eyes rolling as I launch into the benefit of each bottle and tube from this dynamic company. Why use one sentence when you can use eleventy million?! This is what comes from being a beauty nerd. (I would like to thank my friend Emma for bestowing that title on me. Emma has, for a long time now, introduced me to folk thus  'This is Claire, she's a total skincare nerd'.  She's actually not wrong, I am and I'm proud to be that geek)

In my effort to remain silky skinned for as long as I possibly can, I have been exploring more of Deciem's skincare ranges. Having fallen hook line and sinker for The Ordinary Buffet and Hyaluronic Acid combined with Hylamide SubQ Anti-Age and SubQ Eyes I have pushed the skincare regime a little further.

As a beauty and skin therapist I am firmly in the habit of double cleansing my face most especially at night to remove make up and the last bits of grime from the day. For this I have been using a cleansing oil purchased at my local French 'Pharmacie'.  The French take skincare pretty seriously and there are literally dozens of different cleansers to choose from. I have spent more money on trying many different ones than I dare think about before finally finding 'the one'. I was, until I began my Deciem journey, happy with my choice and thought it did a decent job of keeping me squeaky clean. It was one evening after finishing my double cleanse with my cleansing product du jour that I spied from the corner of my eye the sturdy black NIOD box waiting to be opened. 'Darn it' I thought, 'I wanted to give that a whirl tonight'. Not having the patience I should, I prised open the box revealing a large bottle of NIOD Low Viscosity Cleaning Ester (LVCE). Interested to see how it felt and worked on my skin I tipped a small amount on to my finger tips and massaged it onto my face and gently across my eye area. The silky smooth oil worked beautifully across my skin and when I easily removed it with a clean wet cotton pad I was genuinely gob smacked to find traces of the day's grime staring me back from the cottonwool cushion. How? I mean, how could there possibly be anything left to swipe away from my already awesomely cleansed cheeks? Evidently, my much admired cleanser was just not as effective as the Low Viscosity Cleansing Ester, I was genuinely shocked. Furthermore, my skin felt smooth and hydrated. Total convert right there and then!

The next day with my super dooper clean as clean visage I plopped myself down at the dressing table to embark on my next experiment. Combatting turkey neck has become my focus. I was seduced by NIOD Neck Elasticity. Another super smart, squat brown bottle filled with a burnt umber gel that smells sort of funky ( I can't lie, but then none of Deciem skincare products contain perfumes) but which has a really light consistency. Following the directions to apply to the neck area twice daily I smeared it around until it absorbed fully. It's not sticky, and no longer smells odd and my dry and slightly crepey neck looks instantly hydrated and healthy. Bouyed by this I made sure that I committed to the twice daily ritual and two months later.. wow! My skin is looking rejuvenated and I am thrilled with the results.

My next forray was into the intriguing NIOD Voicemail Masque which sadly I am only allowed to use twice a week. I am sad because I want to bathe in this stuff every hour of the day. Applied at night, after my usual skincare routine, and massaged onto my face for a good 30-40 seconds until it is all absorbed I am then invited to sleep in it and await the results in the morning. There are simply not enough words to describe my total devotion to this product. The day long glow from the use of this is awe inspiring. After my morning facial cleanse not only does my face glow with health but I am sure it is turning the clock back for me.

As if this is not enough I have the cutest spoon to ladle the Neck Elasticity and the Voicemail Masque out of their containers. I do love this touch of glamour.

So allow me to share my nerdy world with you in plain English, well, in Brandon's own words. Below are non sciency, easy to understand descriptions and user guides to the NIOD family of skincare products.
​
CAIS – Copper Amino Isolate Serum

• If you’re going to use one product from NIOD, use this one.
  
•  It focuses on skin health and not lines/wrinkles or specific signs of age.
  
•  It has a very high long-term value to the skin.

MMHC – Multi-Molecular Hyaluronic Complex

• If you’re going to use two products from NIOD, MMHC should be the second one.
  
• It shows visible results faster than CAIS.
  
• It provides visible anti-aging value quickly and in the long-term but, unlike CAIS, its long-term value to skin health and quality is limited, if any. Basically MMHC is a much more advanced version of Hylamide HA Booster.
  

HV – Hydration Vaccine

• Use only if skin has lost hydration. I do not believe in hydration when it’s not a necessity.
• Seals in supplemented and naturally-present NMF (Natural X Moisturising Factors) instead of “hydrating” the surface.
• Is a very pro-silicone product. Silicones are extremely misunderstood, extremely underrated and are extremely advanced today. The silicones in HV are very advanced and cost many times more than many active peptide technologies used in skincare.

FECC – Fractionated Eye Contour Concentrate

• Is not meant to targets signs of eye aging that are common to the rest of the face. For these signs, CAIS and MMHC should be used under the eyes as well.
• FECC focuses largely on eye-area-specific aging including puffiness, darkness and fine dynamic lines. Deeper lines cannot be fixed topically except when they’re static which MMHC will help with. Hollowness also cannot be fixed topically (except with temporary topical filling-type spheres which offer very minimal improvement for a very short time).
• Is low in viscosity. NIOD is absolutely against eye creams. They do not absorb well and actually cause water retention/puffiness.

ELAN – Ethylated L-Ascorbic Acid 30% Network

• Is not part of the core NIOD regimen. It should be used at nighttime only.
• Is for those who are educated and users of topical Vitamin C.
• It’s 30% Vitamin C in a stable antioxidant network that is more advanced and 5% more concentrated than Hylamide C25.

LVCE – Low Viscosity Cleaning Ester

• Dissolves impurities instantly without water. 
• It’s ideally wiped and rinsed to allow for a single-step cleaning.
• Leaves a comfortable ester cushion on the skin. This will not clog pores and will help everything applied to penetrate better. If left alone without other topical treatments on top, this cushion will disappear and actually balance (not trigger or reduce) natural sebum production.

NIOD in conclusion:

• All you really need is CAIS for skin health and quality. The other products are basically better forms of skincare but CAIS is care for the skin’s health.
• If you use everything, the order should be:

 

• AM: LVCE, CAIS, MMHC, FECC, HV
• PM: LVCE, CAIS, MMHC, FECC, ELAN (If extremely dry skin, follow with HV)

Ta-daaahh! Explained in simple terms from the man himself.

                                            Discover NIOD here

​Once in a while something marvellous happens in your life, a game changer, an all round indispensible something that makes everything all good again. That time is now, well that is to say, it has been since The Ordinary skincare range was launched at the end of Summer 2016. God bless Brandon Truaxe (founder of Deciem) for filling a gaping chasm in modern beauty. This skincare line is growing to become the hottest thing in beauty since the invention of the eyelash curler. I was already a huge fan of Truaxe's NIOD range and my Pro-Makeup Kit is never without a bottle or two of my fave Photography Fluid, so when I heard about the launch of The Ordinary I just had to find out more. Wow, does this stuff do what it says it does, not only that, but it is over generously kind to my rather thread worn pockets. Shouting Hurrah and running off to ask how I could get involved in this fabulousness the rather lovely people (Monkeys as they call themselves) at Deciem said yes “join the family”. I hyperventilated and squealed before heading off to load up my stockist shopping cart in readiness for today. 

I know you want to know more...

​​The Ordinary succeeds by keeping it 'real'. No fancy gimmicks, no glitter and bows, just straightforward active ingredients packed into a neat black and white box. No antsy fancy names just active ingredients that actually work. Hallelujah! To top it off the entire product range is affordable to all. This company have packed their products full of great stuff and even though their ingredients are up there with the high end labels (who try to justify charging an additional eye watering amount to their serums by giving them glam names along the lines of 'Unicorn Tears of the Mountain Sea') The Ordinary tell you what the product is by using its active component's name: Its Matrixyl, Salicylic Acid, Vitamin C Suspension, plain and simple. However, there is nothing simple behind the development of these miracles in bottles, well there simply couldn't be could there? I mean, they work and, they work to a level that would make most skincare companies weep into their mocha chocca latte. Everyone is talking, writing, blogging and vlogging about The Ordinary. Little wonder when, within two weeks of launching, 30,000 products had been sold. It became an overnight global phenomenon. Not least due to the super pocket friendly pricing - There are 10 serums ranging from 4.90€ to 14.80€. 'Nuff said really.

​​​I am so excited about The Ordinary (to be honest I've not been this thrilled since I got a teepee for my 10th birthday) so much so that I have dipped my toe into the world of online beauty sales. Stock has been bought, delivered, sorted and uploaded to the new webshop (Vata Beauty - Beauty Shop).  I am slightly concerned that, even though I have diligently planned the whole operation to ensure that there will be adequate numbers of each product available, word has spread and products are already flying out of the door pre webshop launch. Such is the cult status of The Ordinary and its associated products (NIOD and Hylamide – also in the webshop) that holding on to these boxes of heaven sent goodies is proving to be a bit of a balancing act. I will be keeping my eye on stock levels and replenishing as fast as is humanly possible. Additional products are being constantly uploaded, so if you can't find what you are looking for please let me know and I will get back to you with an update. As with all things new there are likely to be some minor settling in issues but, we will get there.

​​The new Colours Foundation range is due for release before the end of April and Deciem are working hard to fulfill all the pre-orders in time for its launch however, there may be a little delay in getting it out to all stockists straightaway.  Once we have some of these highly demanded bottles of colour in stock they will be added into the Beauty Shop.

​A client recently said to me that when she reads product descriptions for The Ordinary she wishes that she had a GCSE in Science. It's true that the explanations can be daunting but I am here to walk you through the important stuff, to unravel the science to tell you how to use what and when plus what would best suit individual skin types. Deciem (the mother ship of The Ordinary) have helpfully put together a chart on how to use all their little beauties and it is uber helpful and can be found below.

Without making this blog a million word tome I am going to proffer a brief outline of one or two of the best selling products. As I am sure that there will be some significant eye spinning if I were to throw it at you all at once, I will revisit this in my next blog in a little more depth, but for now I shall leave you with these gems: 


Niacinamide 10% + 1% Zinc – This deals with just about everything: reduces fine lines and wrinkles, hyperpigmented spots, redness and skin sallowness whilst increasing elasticity. It can help to alleviate the symptoms of rosacea by oomphing up the hydaration and barrier function of the uppermost layer of skin. This stuff is the bomb! GET IT HERE 

Vitamin C Suspension 23% + HA Spheres 2% - Full on 23% of Ascorbic Acid laden into the Vitamin C Suspension combined with Hyaluronic Acid brightens skin and protects against aging. Ideally applied at night time to smooth the skin and create a morning glow. GET IT HERE

Buffet – A blend of 11 amino acids and 5 peptide complexes that target multiple signs of aging. Peptides are the complexes (those things that some beauty brands charge large amounts for) which help to relax stressy, wrinkle causing, muscles. The amino and hyaluronic acid combination set about leaving your complexion smooth and plump with a healthy glow. Suitable for all skin types.  GET IT HERE

Hylauronic Acid 2% + B5 – Lightweight, easily absorbed serum which works to rehydrate skin on a multi-depth level. A combination of 3 types of hyaluronic acid with Vitamin B5 to offer lasting hydration and visible plumping of the skin. A good one for mature skin that needs a moisture boost whilst improving skin texture. Buy it here link

Natural Moisturizing Factors + HA – Non-greasy moisturiser that protects and nourishes and effectively hydrates skin. Skin will feel smoother, softer and more supple. Buy it here link

​We have also provided some example regimens below:


Example regimen for general signs of age: 
AM: Buffet, Hyaluronic Acid 2% + B5; PM: Buffet, Advanced Retinoid 2%, 100% Organic Cold-Pressed Rose Hip Seed Oil

Example regimen for pigmentation issues:
AM: Alpha Arbutin 2% + HA, Niacinamide 10% + Zinc 1%, Magnesium Ascorbyl Phosphate Solution 10%; PM: Alpha Arbutin 2% + HA, Azelaic Acid Suspension 10% or Advanced Retinoid 2%

Example regimen for dehydration: 
AM: Hyaluronic Acid 2% + B5, Natural Moisturizing Factors + HA; PM: Hyaluronic Acid 2% + B5, 100% Plant-Derived Squalane
​
Note: If using CAIS from our NIOD brand, it is important that CAIS is applied at least 30 seconds before the application of the following products from The Ordinary: Lactic Acid 5%/10% + HA 2%, Vitamin C Suspension 23% + HA Spheres 2%, Azelaic Acid Suspension 10%.

​In general terms, water formulations should be applied before oil formulations and we recommend using a maximum of three serum formulations in a single regimen. The table below offers a summary on how our formulations can be combined into a regimen:

Proud to have my work featured on Junebug Weddings in the USA today. In September 2014 a terrifically talented team collaborated to put this styled French chateau wedding elopement shoot together. Organised by Joanna Burgess at My Dream French Wedding and photographed by Australian Wedding Photographer Nicholas Purcell of Nicholas Purcell Studios. Hair created by Emna Willett of Emma Louise Hairstylist, Flowers designed by Lisa Gatenby of French Flower Style and Make Up by me, Claire Jones at Vata Beauty.

http://junebugweddings.com/wedding-blog/french-wedding-inspiration-chateau-la-durantie/

So, you he has popped the question and giddily you have accepted the marriage proposal and are now in full swing with your wedding preparations. No matter where your wedding destination is, by this time, you have started to compile a 'tick list' of everything you want for your big day. After choosing your venue, dress, flowers and cake your mind will turn to the pampering part of your day, ie, hair and make up. Should you be thinking about tying the knot overseas then finding hair and make up professionals can seem daunting. As a MUA here in France my brides tell me that their biggest worry about using an overseas professional is not knowing who to employ and more importantly, should they locate someone, will their style of make up suit their own?

Follow these tips and you should have an easy ride in engaging the services of just the right person for you.


I'm marrying in France is there a directory of English speaking suppliers I can use?


There are a number of online directories that you can access, not all being equal though. Some of them will offer suppliers but not necessarily ones who speak enough or any English. A relatively new bridal resource, and one that I would highly recommend and one that is continually growing, is Brides in France (www.bridesinfrance.com). This company was founded by a Bridal hair specialist following conversations with brides who had found it incredibly difficult to locate suitable, highly experienced, professional, English speaking suppliers in France.





How can I be sure that my MUA is experienced and qualified?

Ask your MUA for testimonials from previous brides, ask them to send photos of their work or to be directed to their website to view the work they have done and, if need be, check their qualifications. Most MUA's have social media pages so go detective and check out their professional pages. Busy MUAs will be posting their work online and blogging about what's going on in their working world.


Will I need to pay a deposit?

It is highly likely that you will be required to secure your booking with a deposit as good MUA's get booked up well in advance. Some, including myself, have bookings up to two years in advance. This deposit will ensure that this date is kept for you unless you change your mind. Deposits are generally non refundable unless your MUA is unable to honour the booking for any reason whereupon they should reimburse you the deposit.


Do I need a make up trial?

A trial is a great way to finalise your wedding look especially if you can co-ordinate it with your hair stylist and have both done on the same day, or even better, at the same time. However, an experienced and talented MUA will be more than able to assess what you are looking for in the run up to the wedding and also on the day. With the ability these days to video call, send photos and link to each other's Pinterest and Instagram accounts it is easier than ever to exchange ideas and plan ahead.


What will I have to pay for?

Your MUA will provide all that you need to create your make up look. Most MUAs have bulging make up kits with products to cover all skin issues and a huge array of colour pallettes for lips, eyes and cheeks. As a general rule of thumb your expenses will cover make up for you, the bride and your bridesmaids. Some brides like to pay for the two mothers to have their make up done as a special treat too. In general, guests will pay for their own make up and hair styling, having booked in with the stylist and MUA through the bride in advance of the wedding. Be prepared to send photos of everyone who will require your MUA's services as these pics really do help.


Are there any other expenses to take into consideration?

Travel expenses are often added to your quote from your MUA as many of us travel long distances to attend to our brides. These expenses will cover the cost of petrol, flights and occasionally accommodation, if needed.


Can my MUA advise on skin care in the run up to my wedding?

Not all MUAs are created the same although there are those who are specifically trained in skin care. As a skin care specialist myself I take the time to advise my brides on the appropriate skin care to optimise their skin in readiness for their bridal make up. It may mean changing your current routine or adding a new product. This is advice can be invaluable and worth the financial investment. Your MUA will offer this advice for free. If you aren't going to be using a professional MUA it is advisable to make an appointment with a reputable salon or spa for a skin consultation and book monthly facials with them in the run up to your marriage.


My MUA has a deposit but I can't get hold of her, what can I do?

Sadly, this does happen but, thankfully, rarely. If you have tried several times to make contact with your MUA but are just not managing to connect with them then my advice is to accept that possibly your deposit is lost and make contact with another MUA following all the above tips in finding the right one. Before looking at other MUAs send an email noting your concern and emphasising the fact that you will need to look elsewhere for assistance should you not hear back from them making sure that you give a deadline for a response. If this doesn't work then leave feedback on the missing MUA's social media site to alert other would be brides of the situation. Communication is key when working with those overseas and trust all important.


Can I do my own make up?

The answer is, of course, yes! However, a MUA local to your wedding destination will understand the weather conditions and the appropriate make up needed that will not only look flawless in your photographs but will last throughout the entire day. Your usual products may not be up to the heat and humidity of your overseas wedding. If you decide to go it alone then do your research. The internet is an amazing tool.


What do I avoid?

You may be thinking about shaking it up for your wedding day and trying a whole new look. My advice? Don't do it! There are another 364 days in the year to experiment, your wedding day is NOT one of these. It's so important that you feel comfortable in front of the camera and if you are trying out a new look and you are not 100% about it, your discomfort will show in your photographs. Keep the experimentation for a girls' night out.


Which make up products should I invest in?

Without doubt primers should be number one on your list. I favour Urban Decay primers for face and eyes as they never fail.

Foundation should be long wear and contain an SPF and which dries to a matte finish to minimise glare in photos. Guerlain Tenue de Perfection, Dior's Diorskin or Estee Lauder Double Wear all give great buildable coverage with an SPF to protect.

If redness due to roseacea, broken capillaries or a natural high colour is an issue and you want to hide/minimise it I can't recommend Avene's Anti Redness cream enough. Apply under foundation.

There will be tears shed for sure as you say 'I do' to the man of your dreams so waterproof mascara is the way to go. L'Oreal's Telescopic mascara is wonderful at extending lashes without clumping and is easy on the purse. If however, your budget can stretch to it, I love Armani's Eyes to Kill waterproof mascara and it is a staple of my professional kit.

Lip balm is always your friend to keep lips in tip top condition (Bobbi Brown is my fave). It can be smeared onto dry, flaky lips and massaged with a toothbrush to slough away irritating dried skin to help create the perfect pout. If there is one thing to carry with you throughout the day its blotting sheets to minimise oily shine, Sephora sell a handbag sized book of sheets for around 5€. I advise all my brides to put together an emergency kit for the day. This kit should contain a lip balm, blotting sheets, a lipstick and/or gloss, for touch ups throughout the day, and tissues for those Kleenex moments.

Booking a Make up Artist need not be as difficult or as complicated as you might think. Choose wisely, take up references and check out testimonials and photos of previous work. If your MUA has a Pinterest board start pinning and join their network so ideas can be exchanged. Remember that research is everything whether booking a professional or if you decide to fly solo. Finally, take a deep breath, relax and smile because ... guess what? ... you are getting married. Congratulations!