“clinical formulations with integrity”
The Ordinary succeeds by keeping it 'real'. No fancy gimmicks, no glitter and bows, just straightforward active ingredients packed into a neat black and white box. No antsy fancy names just active ingredients that actually work. Hallelujah! To top it off the entire product range is affordable to all. This company have packed their products full of great stuff and even though their ingredients are up there with the high end labels (who try to justify charging an additional eye watering amount to their serums by giving them glam names along the lines of 'Unicorn Tears of the Mountain Sea') The Ordinary tell you what the product is by using its active component's name: Its Matrixyl, Salicylic Acid, Vitamin C Suspension, plain and simple. However, there is nothing simple behind the development of these miracles in bottles, well there simply couldn't be could there? I mean, they work and, they work to a level that would make most skincare companies weep into their mocha chocca latte. Everyone is talking, writing, blogging and vlogging about The Ordinary. Little wonder when, within two weeks of launching, 30,000 products had been sold. It became an overnight global phenomenon. Not least due to the super pocket friendly pricing - There are 10 serums ranging from 4.90€ to 14.80€. 'Nuff said really.
"The Ordinary brings to market ingredients that are well known, well proven, but typically overpriced and disguised as 'new' innovation. There is nothing 'luxurious' or 'educated' about overpaying for a commodity, no matter how effective that commodity is. Skincare is not like fragrance or fashion – it is functional and it is not about telling stories" – Brandon Truaxe (Deciem Founder)
The new Colours Foundation range is due for release before the end of April and Deciem are working hard to fulfill all the pre-orders in time for its launch however, there may be a little delay in getting it out to all stockists straightaway. Once we have some of these highly demanded bottles of colour in stock they will be added into the Beauty Shop.
Without making this blog a million word tome I am going to proffer a brief outline of one or two of the best selling products. As I am sure that there will be some significant eye spinning if I were to throw it at you all at once, I will revisit this in my next blog in a little more depth, but for now I shall leave you with these gems:
Niacinamide 10% + 1% Zinc – This deals with just about everything: reduces fine lines and wrinkles, hyperpigmented spots, redness and skin sallowness whilst increasing elasticity. It can help to alleviate the symptoms of rosacea by oomphing up the hydaration and barrier function of the uppermost layer of skin. This stuff is the bomb! GET IT HERE
We have also provided some example regimens below:
Example regimen for general signs of age:
AM: Buffet, Hyaluronic Acid 2% + B5; PM: Buffet, Advanced Retinoid 2%, 100% Organic Cold-Pressed Rose Hip Seed Oil
Example regimen for pigmentation issues:
AM: Alpha Arbutin 2% + HA, Niacinamide 10% + Zinc 1%, Magnesium Ascorbyl Phosphate Solution 10%; PM: Alpha Arbutin 2% + HA, Azelaic Acid Suspension 10% or Advanced Retinoid 2%
Example regimen for dehydration:
AM: Hyaluronic Acid 2% + B5, Natural Moisturizing Factors + HA; PM: Hyaluronic Acid 2% + B5, 100% Plant-Derived Squalane
Note: If using CAIS from our NIOD brand, it is important that CAIS is applied at least 30 seconds before the application of the following products from The Ordinary: Lactic Acid 5%/10% + HA 2%, Vitamin C Suspension 23% + HA Spheres 2%, Azelaic Acid Suspension 10%.